KLCC Retail Project

Spectrum Research Asia commenced research for Suria KLCC in 1994, first involved as the development feasibility and market consultant. Since then, we have been conducting regular research studies for Suria KLCC, tracking customers’ spending habits and retail needs, providing strategic information to ensure the client’s continued success as a world class retail destination.

Research Studies performed ; Client: Kuala Lumpur City Centre Bhd:

• Annual Shoppers Research (festive and non-festive seasons)
• Supply and Demand Audit and Analysis
• Retail Pedestrianisation/Traffic Study of City Centre
• Household Expenditure Survey
• Indepth Study on City Shoppers’ Behaviour
• Traffic and Centre Sales Turnover Estimates
• Prediction of sales by product categories/ shop types
• Carpark Study for Retail Podium
• Shopping Centre Post-Opening Study
• Shopping Centre Pre-opening Feasibility Market Study

Mid Valley Megamall Retail Project

MID VALLEY MEGAMALL RETAIL PROJECT
Mid Valley Megamall was the largest retail development in Asia when it opened in end of 1999, occupying 1.7 million square feet of retail space. It is located in the fringe of Kuala Lumpur city.

Through a series of pre-development and post-development research programs conducted by Spectrum Research Asia, Mid Valley Megamall is able to offer a tenant mix and centre ambience which is suited to the market. It is the most successful megamall in Malaysia. Phase 2 of the centre is at planning stage.

Research Studies performed ; Client: Mid Valley City Sdn Bhd:

• Audit of Shopping Centres in Klang Valley
• Drive Time Study (peak/non-peak hours)
• Household Expenditure Study (suburban market)
• Indepth Study on Suburban Shoppers’ Behaviour
• Traffic and Centre Sales Turnover Estimates
• Prediction of sales by product categories/ shop types
• Klang Valley Shopping Centres Carpark Audit
• Klang Valley Hawker Centres Study
• Klang Valley Shopping Centres Food Court Study
• Public Transport to Mid Valley Megamall Study
• Assessment of impacts from economic downturn on retail market and Mid Valley Megamall 1998/99

SUNWAY PYRAMID PHASE 2 STUDY
Sunway Pyramid has been trading successfully as a themed entertainment and fashion centre, currently occupying approximately 660,000 square feet of retail space,located next to a theme park. Spectrum Research Asia was commissioned to carry out a study to assess possible impacts on the shopping centre under three scenarios:

(1) A non-expansion scenario;
(2) non-expansion but with centre upgrade scenario;
(3) A full expansion with centre upgrade scenario.

Impact on centre turnover in each case was examined. Also, extensive surveys were conducted to capture views (preferred anchor and other tenants, centre ambience and themed environments, shopping likes and dislikes & etc) of customers and likely patrons for Phase 2 development.

Second Link Commercial
Development Project

SECOND LINK COMMERCIAL DEVELOPMENT STUDY
The client owns a 115 acre site located about eight kilometres from the Second Link bridge which links to Singapore. The immediate surrounds are as yet to be developed. Spectrum Research Asia assisted in assessing feasibility of various commercial development types within the site as well as assessing feasibility of a retail outlet mall as the anchor development. Local Malaysian market and Singaporean market are thoroughly studied.

Xintiandi Re-Positioning Study, Shanghai

XINTIANDI RE-POSITIONING STUDY, SHANGHAI
This research program was designed to provide latest, comprehensive information on the shoppers’ profile at Xintiandi. Through a series of quantitative and qualitative research, the results generated in the course of this study will provide invaluable strategic planning insights into a demand driven tenant mix and market positioning in the fast changing market of Shanghai. Various niche markets were explored.

REPOSITIONING STUDY FOR TAIMALL, TAOYUAN TAIWAN

SATELLITE TELEVISION MARKET STUDY
(Client: Measat Broadcast Network System; Multi-lingual Spectrum Survey team operates nationwide in Malaysia)
Measat Broadcast is the first communication company offering satellite television service in Malaysia. Spectrum Research Asia conducted a series of quantitative and qualitative studies (in multiple Asian languages + English) for 25 channels prior to service launch.

TAOYUAN RETAIL & ENTERTAINMENT STUDY
(Client: Warner Village; Retail studies conducted in Taipei, Taichung, Tainan, Kaohsiung)
Taoyuan City is one of the most popular locations for shopping centre developments in Taiwan. Spectrum Research Asia was commissioned to assess 8 shopping centre locations and recommend best site to entertainment retailer.

CHINA CINEMA NETWORK STUDY
(Client: Golden Harvest, Village Roadshow; Spectrum Survey team is established in all major Chinese cities)
China is one of the fasting growing cinema markets in the world. Spectrum Research Asia was commissioned to study cinema market and retail environment in Guangzhou City, Shanghai City and Beijing City. A network of multiple locations were studied.